Using hashtags has become a trend on social media nowadays. Whether a person is aware or not, he/she is confident enough that using hashtags can boost his/her post, thus making it visible to everyone. There are even some who use these to make their posts look good, without knowing the exact benefits of doing so. So, it’s clear that hashtags play a crucial role in developing interest in social media accounts, which is why they are mostly found in Facebook, Twitter and Instagram. In general, they allow people to find posts that are relevant to their interests.
Why should you use hashtags?
Not just for fun activities, but hashtags can also help a person to build their brand by engaging with customers. Participating in high-traffic conversation by discovering the trending topics can let someone gain great visibility for their specific business. More visibility means larger audience which can increase the likelihood of fresh leads for a company/organisation.
Why hashtags on Facebook and LinkedIn don’t work
It has been seen that a lot of people use hashtags on LinkedIn too, copying the trend from other social media sites. Keep this in mind, hashtags don’t always work on every single social media platform.
In case of Facebook, posts that have been posted without a hashtag perform better than those without one. Instead, it actually has a negative effect on Facebook posts as it tends to irritate your friends. One of the main reasons that hashtags don’t work on Facebook is partly because the users don’t use hashtags when they search.
How to use hashtags on Twitter
Hashtagging on Twitter is common and it has a major impact when it comes to your follower count. Hashtags applied in Twitter encourage people to take part in a conversation that is related with one particular topic of interest. People can still engage with one another even if they are not following each other. Keep it in mind that using long and wordy hashtags, like #bestcoffeeshopintheworld, can damage the presence. This is because, hashtags are supposed to make the search easier and engage with others. In addition, long hashtags, or using too many hashtags in a single post can also harm your social media presence.
How to use hashtags on Instagram
Hashtags on Instagram can help you engage even with people who are not your followers. They give audiences an organic way to discover brand content through various interesting topics and forums. Try to get engaged with a community, as it is a good way to build a brand. Hashtags on Instagram are useful as they help other Insta users discover your profile easily.
What Is The Importance Of Hashtags?