How #MeToo news spread globally on Facebook- Middle East, Mexico and East Asia | 코인긱스

How #MeToo news spread globally on Facebook- Middle East, Mexico and East Asia


Facebook news engagement spikes appear one after another and #MeToo stories continue to gather hundreds of thousands of engagements from audiences.

It is clear to everybody by now that #MeToo densely written about in the US and Anglophone countries — especially US, as one can see from the above charts. Also Sweden has had lot of coverage.

What about other countries?

Here is how much interactions a post about #MeToo has picked up by publishers located in each country (Top 20).

On the average, a post about #MeToo by publisher from a country such as:

  • Middle East (Jordan, Qatar, Arab Emirates)
  • Mexico
  • East Asian countries — Hong Kong, South Korea and Japan
  • Egypt
  • India

has picked up more than only little bit less engagement than posts made in US, UK, France or Sweden.

What is at stake?

There are some apparent technical reasons that we have to take into account fist. In these countries there is not as much coverage about #MeToo and related hashtags in general. The data we are looking at includes thousands of examples from US and Continental Europe. Also, we follow practically all pages in these countries — but not necessarily all pages in Jordan or other Asian countries. Thus the absolute post count for these countries is often smaller. Otherwise, the content has just been more engaging than usually.

Most importantly, we can see from the data that #MeToo coverage grows as local action takes place. It is not just about covering US or French events, but discussing each countrys’ local situation.

Middle East

Al Jazeera’s coverage about #MeToo made well in Qatar. In Arab Emirates, the topic was covered by e.g and Gulf News UAE, Khaleej Times, CNN Arabic, سواليف احمد حسن الزعبي and Lovin Dubai, and سواليف احمد حسن الزعبي (Sawaleif) in Jordan.

Most popular topics for AJ+ covered what consequences there may be for men, positive and negative:

  • Men are responding to #MeToo with #HowIWillChange
  • Men Get Uncomfortable About Harassment
  • More than 100 women signed a letter opposing the #MeToo movement

Especially the video about French women picked up a heated discussion with lot of comments.

These stories did not focus in the local situation. Al Jazeera is read widely everywhere, which is why their stories are among the most popular.

East Asia

In Japan the reporting on the journalist Shiori Ito rose into headlines, here covered by HuffPost Japan (translation from Japanese by Google Translate)

Majority of the East Asian stories about #MeToo in the data are Japanese. The movement has started to function inside the society, and it is reported more widely than elsewhere.

We do not have a lot of data from China because of regulation of Facebook. The content that we find covers how the phenomenon develops in US.

Malaysian Facebook pages such as Business Insider Malaysia, Astro Awani, The Rakyat Post in Malaysia reported European and US stories.


In Latin America, especially Mexican media has covered #MeToo, and often in a way that discusses womens’ situation in Mexico. Pictoline Mexico published super popular comic strip about how the local issue is actually global.

Also PlayGround Magazine covered the issue in several popular posts, discussing the cultural images of women.

Based on these samples and looking at Japan and Mexico in particular, it seems that producing local discussion and research on the phenomenon locally, sparked also lot of discussion and that also accelerated the content to spread. For example, in Japan, where Shiori Ito stood up to discuss Japanese culture, we can find more dense coverage than in other East Asian countries. Sweden, France (and US) who also did the same, and Mexican publishers tuned up to cover the country’s situation in different content pieces.

EzyInsights is the leading news gathering and realtime analytics service used in over 100 newsrooms around the world.

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How #MeToo news spread globally on Facebook- Middle East, Mexico and East Asia

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